Title: 3D approach for the integration of new design methods applied to a middle-size company in the cosmetic sector

Authors: Flore Perrin-Bruneau, Dominique Millet, Ameziane Aoussat, Isabelle Roatta

Addresses: Laboratoire CPI, Ecole Nationale Superieure des Arts et Metiers, 151 bd de l'hopital, 75013 Paris, France. ' Laboratoire IISIM, SUPMECA Toulon, Quartier Mayol, Place Pompidou, Maison des Technologies, 83000, Toulon, France. ' Laboratoire CPI, Ecole Nationale Superieure des Arts et Metiers, 151 bd de l'hopital, 75013 Paris, France. ' Bourjois, 12–14 rue Victor Noir, 92521 Neuilly sur Seine, France

Abstract: As a way to successfully change collective practices, the integration of new design methods is seldom mentioned in the literature. It is the contention of this article that in order to change collective practices, it is necessary to put into place a genuine integration strategy. We propose here an integration plan that consists of conceiving and applying three strategies: definition of the tool, demonstration of the method and diffusion of collective practices. The respective goals of these three strategies are to encourage individual appropriation, generate a valorisation of the method and harmonise collective practices for the whole organisation. This approach was tested on two integration projects of new design methods at Bourjois, a company in the cosmetic sector.

Keywords: design integration; design methods; collective practices; functional analysis; cosmetics industry; product design.

DOI: 10.1504/IJPD.2009.023325

International Journal of Product Development, 2009 Vol.7 No.3/4, pp.311 - 333

Available online: 19 Feb 2009 *

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