Title: User acceptance of automatic vehicle location system technology: a study of motor carriers in Taiwan

Authors: Yung-Hsiang Cheng, Yi-Lung Wang

Addresses: Department of Transportation and Communication Management Science, National Cheng Kung University, 1, University Road, Tainan City, Taiwan 701, ROC. ' Department of Logistics Management, National Kaohsiung First University of Science and Technology, 2, Juoyue Road, Nantz District, Kaohsiung, Taiwan 811, ROC

Abstract: This paper aims to analyse the Automatic Vehicle Location System (AVLS) acceptance intentions of motor carriers. This study applies Structure Equation Modelling (SEM) to investigate the impact of three factors based on the Technology Acceptance Model (TAM): perceived usefulness, perceived ease of use and the social norm on the intention of motor carriers. Empirical results indicate that a revised TAM could explain the AVLS acceptance behaviour of local motor carriers. Perceived ease of use has a stronger effect on AVLS acceptance intention than perceived usefulness. Government policies and AVLS introduction by competitors also influence motor carriers| behavioural intentions.

Keywords: automatic vehicle location systems; AVLS; user acceptance; technology acceptance model; TAM; structural equation modelling; SEM; perceived usefulness; perceived ease of use; social norm; behavioural intentions; motor carriers.

DOI: 10.1504/WRITR.2009.023309

World Review of Intermodal Transportation Research, 2009 Vol.2 No.2/3, pp.234 - 246

Available online: 18 Feb 2009 *

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