Title: The importance of networks in special interest tourism: case studies of music tourism in Australia

Authors: Gianna Moscardo, Breda McCarthy, Laurie Murphy, Philip Pearce

Addresses: School of Business, James Cook University, Townsville QLD 4811, Australia. ' School of Business, James Cook University, Cork, Ireland. ' School of Business, James Cook University, Townsville QLD 4811, Australia. ' School of Business, James Cook University, Townsville QLD 4811, Australia

Abstract: Music tourism can be seen as a type of special interest cultural tourism. This paper addresses the role of themed music festivals in regional development. Three diverse and recurring music tourism events in regional Queensland, Australia are studied. The case studies describe the festivals and their impacts and contributions to tourism development in their area. These analyses specifically examine the roles of clusters and networks in the contributions made by these events to regional tourism and associated development. The results of the analyses are used to examine government policies and recommendations are made to support better outcomes for host communities.

Keywords: music tourism; music festivals; regional development; networks; clusters; special interest tourism; Australia; cultural tourism.

DOI: 10.1504/IJTP.2009.023270

International Journal of Tourism Policy, 2009 Vol.2 No.1/2, pp.5 - 23

Published online: 16 Feb 2009 *

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