Authors: Axel Zweck, Dirk Holtmannspotter
Addresses: Zukunftige Technologien Consulting, der VDI Technologiezentrum GmbH, Postfach 10 11 39, 40002 Dusseldorf, Germany. ' Zukunftige Technologien Consulting, der VDI Technologiezentrum GmbH, Postfach 10 11 39, 40002 Dusseldorf, Germany
Abstract: Technology roadmapping is both en vogue and understood in widely differing ways. In our view, two aspects are most characteristic: first, a roadmap is a specific presentation form of data, information and analyses, which is particularly vivid and easy to grasp. Second, if ease of implementation is desired, a roadmap should be the outcome of a social, consensus building process, which connects an expected future (descriptive) with a desired future (normative). A roadmap becomes easy to implement if it has been influenced and accepted in the course of the roadmapping process by those who will be involved in the implementation.
Keywords: technology roadmapping; descriptive perspectives; normative perspectives; technology forecasting; social aspects; technology roadmap implementation; technology roadmaps.
International Journal of Technology Intelligence and Planning, 2009 Vol.5 No.1, pp.55 - 72
Available online: 16 Feb 2009 *Full-text access for editors Access for subscribers Purchase this article Comment on this article