Title: Modelling technology acceptance: a methodology for assimilating users' perceptions

Authors: Rakesh Kumar Agrawal

Addresses: Institute of Management Technology, Hapur Road, Raj Nagar, Ghaziabad, 201001, U.P., India

Abstract: Policy and plan-making, design of technological devices, and strategic intervention management should emerge from an extensive consultative process with the target groups. This paper outlines a methodology that incorporates the users| perceptions in the purchase and use of technologies and arrives at an overall measure to indicate the technologies| acceptance by the consumers. The model tends to transfer the expectations of the public/consumer, and in turn the risks associated with alternative systems, to the experts. It also leaves leeway for subjectivity, and acts as a vehicle for transferring insights from the quantitative to qualitative groups of thinkers, or vice versa. In particular, the framework and steps are developed by considering acceptance of energy technologies for irrigation pumping by farmers.

Keywords: user perceptions; technology acceptance model; energy planning; irrigation pumping; fuzzy modelling; subjectivity; farmer acceptance.

DOI: 10.1504/IJTIP.2009.023264

International Journal of Technology Intelligence and Planning, 2009 Vol.5 No.1, pp.1 - 21

Published online: 16 Feb 2009 *

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