Title: A study of green movement perceptions and behavioural intentions

Authors: Jing Li, Sandra J. Hartman, Susan M.L. Zee

Addresses: Department of Management, Loyola University, New Orleans, New Orleans, LA 70148, USA. ' Department of Management, University of New Orleans, New Orleans, LA 70148, USA. ' Department of Management, Southeastern Louisiana University, Hammond, LA 70402, USA

Abstract: In this study, we discuss the development of an instrument to examine subjects| awareness of and intentions to behave in accordance with what has become known as the |green movement|. Environmental friendliness and sustainability are the major concerns of green products, green manufacturing and service, and green organisations. Recent commentary in the literature has suggested that there may be |disconnects| between subjects| expressed support of the movement and their behaviours and perhaps that the movement itself is becoming less powerful. In this study, we begin by discussing instrument design and development and then report initial findings for a group of subjects. We do, in fact, report possible |disconnects| in several areas and suggest that the instrument may be useful in further examination of facets of the green movement.

Keywords: green movement; sustainability; perceptions; behaviour intentions; sustainable development; environmental friendliness.

DOI: 10.1504/IJSE.2009.023043

International Journal of Sustainable Economy, 2009 Vol.1 No.2, pp.133 - 143

Published online: 08 Feb 2009 *

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