Title: Network governance dynamics impact on intellectual property management: the case of a franchise system

Authors: Wojciech Czakon

Addresses: Department of Management, Ul. Bogucicka 14, 40-226 Katowice, Poland

Abstract: Network governance has been mostly viewed by researchers as a static structure, whereas its dynamics remained relatively less understood. These study findings suggest that a purposeful combination of social and bureaucratic coordination mechanisms within network governance impact intellectual property creation and exploitation. Strategic objectives of a bank have been achieved throughout a network formation. Shifts from bureaucracy to socially driven governance had ambiguous impact on intellectual property management.

Keywords: network governance; intellectual property management; franchising; intellectual property creation; intellectual property exploitation; retail banking; Poland.

DOI: 10.1504/IJIPM.2009.022954

International Journal of Intellectual Property Management, 2009 Vol.3 No.1, pp.23 - 38

Available online: 04 Feb 2009 *

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