Title: A strategic analysis of the Turkish firms in the apparel industry

Authors: Refik Culpan, Cemal Ekin

Addresses: The Pennsylvania State University at Harrisburg, USA. ' Providence College, USA

Abstract: This paper explores the business strategies of Turkish apparel firms (which are mostly small-sized companies) by examining the competitive conditions which have guided the industry over decades. It presents the current state of the industry as manifested in the companies| core strategies within a strategic fit framework and resource-based view. It identifies the current problems faced by Turkish apparel manufacturers and marketers, with a particular reference to the small- and medium-sized firms in this internationally competitive industry. Then, the paper offers some recommendations to foster the competitiveness of these firms. Finally, it draws conclusions by assessing and comparing the business behaviours and strategies of the Turkish firms and by considering industrial and firm-specific factors.

Keywords: business strategy; strategic fit; apparel industry; Turkish apparel firms; firm competitiveness; strategic advantage; Turkey; garment industry; clothing industry; SMEs; small and medium-sized enterprises.

DOI: 10.1504/IJGSB.2009.022757

International Journal of Globalisation and Small Business, 2009 Vol.3 No.2, pp.160 - 181

Available online: 26 Jan 2009 *

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