Title: Marketing, manufacturing and logistics: an empirical examination of their joint effect on company performance

Authors: Krisztina Demeter, Krisztina Kolos

Addresses: Department of Logistics and Supply Chain Management, Corvinus University of Budapest, Fovam ter 8., Budapest, H-1093, Hungary. ' Marketing Department, Covinus University of Budapest, Fovam ter 8., Budapest, H-1093, Hungary

Abstract: Companies are complex organisations where a lot of activities have to work properly in order to reach success. Since organisational functions have separate literature and practical knowledge, we do have very little knowledge on how the various functions together contribute to company success. Based on a wide-scale empirical study on Hungarian competitiveness, we examine to what extent three functions of the supply chain, marketing, manufacturing and logistics, can contribute to business success. The results show marketing and manufacturing have larger effect on company performance than logistics. However, the three functions together play a minor, although significant role in company success.

Keywords: marketing; manufacturing; logistics; company performance; Hungary; competitiveness; business success.

DOI: 10.1504/IJMTM.2009.022433

International Journal of Manufacturing Technology and Management, 2009 Vol.16 No.3, pp.215 - 233

Published online: 05 Jan 2009 *

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