Title: Design with event-related potentials: a Kansei information approach on CMC design

Authors: Pierre Levy, Toshimasa Yamanaka

Addresses: University of Tsukuba, Graduate School of Comprehensive Human Sciences, Tennoudai 1-1-1, Tsukuba-shi, Ibaraki-ken, 305-8577, Japan. ' University of Tsukuba, Graduate School of Comprehensive Human Sciences, Tennoudai 1-1-1, Tsukuba-shi, Ibaraki-ken, 305-8577, Japan

Abstract: MATiK is a Computer-Mediated Communication (CMC) system for interdisciplinary workgroups. Its core function, the jump-analyser, enables to recreate the |cocktail party phenomenon|, viewed as an information social flow optimiser. Justified by MATiK|s original design method, the criterion weights used for the switch evaluation were proposed to be quantified using auditory ERP techniques. The lack of clear results could not output quantitative data. However, this explorative study pointed out tendencies to confirm the validity of the chosen criteria and the extractability of quantitative. Moreover, the tool used in the study showed an original approach for experiments in Kansei design.

Keywords: MATiK; Kansei design; ERP; cocktail party phenomenon; Kansei information; computer-mediated communication; CMC systems; CMC design; interdisciplinary workgroups; information social flow; event-related potentials.

DOI: 10.1504/IJPD.2009.022280

International Journal of Product Development, 2009 Vol.7 No.1/2, pp.127 - 148

Published online: 25 Dec 2008 *

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