Title: Research on Kansei image-driven method of product styling design

Authors: Jian-Ning Su, Ping-Yu Jiang, He-Qi Li

Addresses: College of Art Design, Lanzhou University of Technology, Lanzhou 730050, PR China. ' State Key Laboratory for Manufacturing Systems Engineering, Xi'an Jiaotong University, Xi'an 710049, PR China. ' College of Material Science and Engineering, Lanzhou University of Technology, Lanzhou 730050, PR China

Abstract: The Kansei image-driven design method of product styling is presented to satisfy the consumers| psychological Kansei image-demands better. At first, the typical product samples are sorted out; then, Kansei image preference for the category of product is extracted. Second, the corresponding relationship between consumers| psychological Kansei image and the design elements of product styling is acquired. Third, the image evaluating pattern based on neural network is constructed; and then, the design pattern of the product styling based on genetic algorithm is constructed. It can automatically reason out the concept styling, which will satisfy consumers| image demands. Finally, the colour design of MP3 is examined, and the verification of the method is certified.

Keywords: Kansei engineering; product styling; product design; quantitative; neural networks; genetic algorithms; GAs; Kansei image preference; concept styling; consumer demands; image demands; colour design.

DOI: 10.1504/IJPD.2009.022279

International Journal of Product Development, 2009 Vol.7 No.1/2, pp.113 - 126

Published online: 25 Dec 2008 *

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