Title: iDesign: intelligent design for service innovation underlying symbiosis

Authors: Wei-Feng Tung, Soe-Tsyr Yuan

Addresses: Department of Information Management, Fu-Jen Catholic University, Taipei, Taiwan. ' Department of Management Information System, National Chengchi University, Taipei, Taiwan

Abstract: This paper begins with the presentation of a service classification with two dimensions – continuity of coproduction and mutual adaptability, which define the four-category service systems served as a new reference architecture of service system design. The purpose of iDesign is to propose semi-automated value coproduction and systematic service innovation through the system awareness of ecological symbiosis. Namely, this paper proposes a methodology for service system design based on the symbiosis concepts, and the four-category service systems are characterised by the benefit-exchange properties of symbiosis (among the interactions and relationships between providers and customers during value coproduction). Meanwhile, this paper outlines a service performance evaluation model (in consideration of service productivity and customer satisfaction) and subsequently specifies the goal performance criteria as required for the four-category service systems. Finally, three artwork design service systems are used to exemplify the ideas behind the methodology of symbiosis-based service system design.

Keywords: service innovation; services sciences; value coproduction; mutual adaptability; mutualism; collaboration; service delivery; intelligent design; artwork design services; service system design.

DOI: 10.1504/IJSSCI.2008.021768

International Journal of Services Sciences, 2008 Vol.1 No.3/4, pp.315 - 332

Published online: 03 Dec 2008 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article