Title: Strength of religious faith, trusting beliefs and their role in technology acceptance

Authors: Stuart J. Barnes

Addresses: Norwich Business School, University of East Anglia, Norwich NR4 7TJ, UK

Abstract: This paper examines the influence of religious faith on trusting beliefs in the context of the Technology Acceptance Model (TAM) and online behaviour. Using structural equation modelling, the research tests a model based on constructs from TAM, McKnight et al.|s (2002) trusting beliefs and the Santa Clara Strength of Religious Faith instrument. The model demonstrates strong validity and reliability and is supported by the data. The results suggest that religious faith increases benevolence, which in turn influences perceived ease of use, perceived usefulness and behavioural intention. The paper rounds off with some conclusions and implications for future research and practice.

Keywords: technology acceptance model; TAM; trust; trusting beliefs; religion; strength of religious faith; online behaviour; structural equation modelling; benevolence; perceived ease of use; perceived usefulness; behavioural intention.

DOI: 10.1504/IJIL.2009.021688

International Journal of Innovation and Learning, 2009 Vol.6 No.1, pp.110 - 126

Published online: 30 Nov 2008 *

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