Title: The economic value of 'immateriality'

Authors: Andrea Granelli, Roberto Pone, Barbara Marcotulli

Addresses: Kanso, Italy. ' Kanso, Italy. ' Promoroma – Azienda Speciale CCIAA di Roma, Italy

Abstract: There is no structured and systematic approach to opportunities stemming from innovation in the field of cultural tourism. This consideration represents the starting point of the |Experience Roma| initiative presented in this essay. This project is a joint effort between the local government authorities as well as the cultural organisations and institutions in Rome, Italy. Among the project|s objectives are to place Rome at the centre of innovation in terms of cultural tourism, to create a project-oriented approach to deliverables that can be easily replicated in other |art cities| so as to build, develop, and disseminate an ||Italian approach to cultural tourism management||.

Keywords: innovation; cultural tourism; technology; Experience Roma; Italy; cultural heritage; digital culture; economic value.

DOI: 10.1504/IJDCET.2008.021407

International Journal of Digital Culture and Electronic Tourism, 2008 Vol.1 No.2/3, pp.192 - 208

Published online: 24 Nov 2008 *

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