Title: Incorporating users' creativity in new product development via a user successive design strategy

Authors: Ding-Bang Luh, Chia-Ling Chang

Addresses: Institute of Industrial Design, National Cheng Kung University, No.1, Ta-Hsueh Road, Tainan 70101, Taiwan. ' Institute of Industrial Design, National Cheng Kung University, No.1, Ta-Hsueh Road, Tainan 70101, Taiwan

Abstract: With the rise of individualism, consumers increasingly expect their creativities can be applied onto the product that they purchase to make it distinctive However, the lack of professional knowledge and skills is found a major barrier. Enabling users to exercise their creativity becomes a major challenge for product designers. In this paper, a design process for facilitating users| successive design is introduced to help designers develop designs to achieve such goal. Two design cases were employed for feasibility verification of the process. Products developed through such procedure can enhance user|s creativity while increasing values of the product commercially and emotionally.

Keywords: design process; user participation; creative design; product innovation; design value; user creativity; new product development; NPD; product design.

DOI: 10.1504/IJCAT.2008.021386

International Journal of Computer Applications in Technology, 2008 Vol.32 No.4, pp.312 - 321

Published online: 21 Nov 2008 *

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