Title: A supply-chain-oriented business process reengineering strategy for on-demand new product development

Authors: Chun-Hsien Chen, Wei Yan, Kuohsiang Chen

Addresses: School of Mechanical and Aerospace Engineering, Nanyang Technological University, 50 Nanyang Avenue, 639798 Singapore. ' Logistics Engineering School, Shanghai Maritime University, 1550 Pudong Dadao, Shanghai 200135, PR China. ' Department of Industrial Design, National Cheng Kung University, 1 University Road, 701 Tainan, Taiwan

Abstract: Various strategies of Business Process Reengineering (BPR) have been developed to improve companies| entire business process. From a more systematic viewpoint, these systems should be further organised under a unified value-added process, which covers all activities of a supply chain. Based on this understanding, a so-called business process reengineering system (BPRS) was proposed and developed. The BPRS consists of three modules, viz. product conceptualisation module using general sorting and repertory grids, supply chain formation module using the Hopfield neural network, and BPR decision-making module using a location-capacity-based strategy. A case study on cellular phone design was used for system validation.

Keywords: BPR; business process reengineering; supply chain management; SCM; on-demand product conceptualisation; general sorting; repertory grids; Hopfield neural networks; new product development; NPD; decision making; location capacity; cellular phones; mobile phones; phone design.

DOI: 10.1504/IJCAT.2008.021385

International Journal of Computer Applications in Technology, 2008 Vol.32 No.4, pp.298 - 311

Published online: 21 Nov 2008 *

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