Authors: Angela Adrian
Addresses: University of Bournemouth, UK
Abstract: |Virtual world| identities are becoming indistinguishable from |real| identities, just as |e-commerce| became indistinguishable from |commerce|. The problem of the appropriation of personality tends to be associated with |character merchandising|, with a fine line drawn between real people and fictitious characters. The control over online avatar identities has begun to have many real-world consequences. This article is based upon a previous article published in the Computer Law Security Reports, 2008, entitled |No one knows you are a dog: Identity and reputation in virtual worlds|.
Keywords: virtual worlds; character merchandising; griefing; avatars; privacy; publicity; online avatar identity; reputation; avatar rights.
International Journal of Intellectual Property Management, 2008 Vol.2 No.3, pp.253 - 260
Available online: 05 Nov 2008 *Full-text access for editors Access for subscribers Purchase this article Comment on this article