Authors: Florian Kohlbacher
Addresses: German Institute for Japanese Studies, Jochi Kioizaka Bldg. 2F, 7-1 Kioicho, Chiyoda-ku, Tokyo 102-0094, Japan
Abstract: This paper develops and presents the concept of knowledge-based New Product Development (NPD) in an effort to explain the role of knowledge in NPD and the process of its (co-)creation and management. It tries to advance the notion of knowledge (co-)creation in NPD, with a particular focus on the involvement of customers – i.e., the co-creation of knowledge, value and innovation with customers. The purpose is to provide both academics and practitioners with a framework for understanding and analysing knowledge based processes in NPD and how these can be leveraged to foster innovation.
Keywords: knowledge-based NPD; knowledge creation; knowledge management; marketing; multinational companies; new product development; tacit knowledge; innovation.
International Journal of Technology Intelligence and Planning, 2008 Vol.4 No.3, pp.326 - 346
Available online: 26 Aug 2008 *Full-text access for editors Access for subscribers Purchase this article Comment on this article