Authors: Wen-Hsiang Lai, Paul Chao
Addresses: Graduate Institute of Management of Technology, Feng Chia University, 100 Wenhwa Rd., Seatwen, Taichung, Taiwan. ' Graduate Institute of Management of Technology, Feng Chia University, 100 Wenhwa Rd., Seatwen, Taichung, Taiwan
Abstract: The capabilities for Technology Transfer (TT) within organisations are the key elements of competition in the era of innovation. TT is considered to be a profitable activity for both technology transferor and receiver. From the early 1990s, facing the rapid growth of global competition, US Multinational Corporations (MNCs) have been actively searching for opportunities of product outsourcing and technology transferring to Asian countries, particularly to the Greater China Region. However, MNCs in the USA are confronted with a challenge – the impact of cross-cultural issues in TT. This study examines the impact of cross-cultural issues on managing TT from the USA to the Greater China Region and presents a validated model for those project managers who manage projects of TT in MNCs.
Keywords: cultural differences; multinational corporations; MNCs; technology transfer; cross-cultural issues; USA; United States; China.
International Journal of Chinese Culture and Management, 2008 Vol.1 No.3, pp.261 - 273
Published online: 17 Jul 2008 *Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article