Title: Theoretical model of internet shopping: evidence from a survey in Japan

Authors: Kanokwan Atchariyachanvanich, Hitoshi Okada, Noboru Sonehara

Addresses: National Institute of Informatics, 2-1-2 Hitotsubashi, Chiyoda-ku, Tokyo, 101-8430, Japan. ' National Institute of Informatics, 2-1-2 Hitotsubashi, Chiyoda-ku, Tokyo, 101-8430, Japan. ' National Institute of Informatics, 2-1-2 Hitotsubashi, Chiyoda-ku, Tokyo, 101-8430, Japan

Abstract: Studies on factors affecting the intention to purchase and repurchase items via the internet have separated into two parts: the effect of factors on intention to purchase and the effects of factors on intention to repurchase. This study aims to develop a model of internet shopping that integrates three theoretical models and consists of three processes: intention to purchase, actual purchase, and intention to repurchase. The results of an online questionnaire filled out by 1,215 online customers showed that the model is able to explain and predict their internet shopping purchase–repurchase behaviours well. The findings and their managerial implications are also discussed.

Keywords: internet shopping; online customer behaviour; technology acceptance model; TAM; expectation-confirmation theory; ECM; purchasing intention; adoption; repurchase intentions; online shopping; e-shopping.

DOI: 10.1504/IJECRM.2008.019566

International Journal of Electronic Customer Relationship Management, 2008 Vol.2 No.1, pp.16 - 33

Published online: 16 Jul 2008 *

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