Authors: Vinh Nhat Lu, Sally Rao
Addresses: The University of Adelaide Business School, 10 Pulteney Street, Adelaide, SA 5000, Australia. ' The University of Adelaide Business School, 10 Pulteney Street, Adelaide, SA 5000, Australia
Abstract: Advancements in Information and Communications Technology (ICT) in general, and the internet, in particular, are having a major impact on service marketing. The global marketplace has been increasingly integrated and exporting has emerged as the most popular expansion strategy for international firms. In this context, e-services have emerged as a profitable and competitive industry attracting considerable attention. However, literature has not reached a consensus on how to best categorise e-services and surprisingly, the performance of e-service providers has not been investigated in an exporting context. This study attempts to fill these gaps by proposing a categorisation scheme for e-services and suggesting a conceptual framework about the performance of e-service exporters.
Keywords: e-services; exports; export performance; Australia; firm size; classification; experience; management commitment; product adaptation; resources; service marketing; electronic services.
International Journal of Business Environment, 2008 Vol.2 No.2, pp.133 - 152
Published online: 14 Jul 2008 *Full-text access for editors Access for subscribers Purchase this article Comment on this article