Title: Authentication and disclosure of online business entities: the foundation of online transaction security

Authors: Fuping Gao

Addresses: East China University of Political Science and Law, China

Abstract: E-commerce is becoming main business models nowadays. The security is the most key issues that challenge e-commerce, which comes down to entity identification. In this paper, online trading entity is divided into two categories: business entity and individual entity. For the entity registered as business entity, identity can verified over the internet by checking the business registration database in the Bureau; for individual entity, the best resolution is apparent anonymity, namely individual is allowed registered as online entity based on their identity authentication and then do business under user|s name (virtual entity). It is an arrangement that balances the security of e-commerce and privacy protection of individual business.

Keywords: internet; electronic commerce; e-commerce; online transactions; identity authentication; disclosure; transaction security; entity identification; online trading; virtual entity; privacy protection.

DOI: 10.1504/IJIPM.2008.019339

International Journal of Intellectual Property Management, 2008 Vol.2 No.2, pp.164 - 179

Available online: 07 Jul 2008 *

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