Authors: Paul Przemyslaw Polanski
Addresses: Jean Monnet ad personam Department of European Law, Faculty of Law, Warsaw University, Poland
Abstract: The European Union has developed a rather comprehensive regulatory framework concerning advertising on the internet. However, these developments have had an impact primarily on the European Economic Area and the candidate countries, such as Turkey. On a global level, there is no international regulation dealing with questions as to how to advertise in cyberspace. As a result, these matters are primarily governed by international trade usages or cyberspace customs. The aim of this paper is to present certain practices that have emerged in internet industry, which supplement the Community regulatory framework.
Keywords: spam; spamdexing; internet advertising; commercial communications; international regulation; cyberspace customs; European Union; EU regulatory framework; international trade; e-advertising; web-based advertising.
International Journal of Intellectual Property Management, 2008 Vol.2 No.2, pp.139 - 152
Available online: 07 Jul 2008 *Full-text access for editors Access for subscribers Purchase this article Comment on this article