Title: Evaluating and operating NPD mix within Technological and Manufacturing Cluster under uncertainty

Authors: Hsing Hung Chen, Yunhuan Tong

Addresses: Department of Technology Economics Management, College of Economics and Management, Tsinghua University, 100084 Beijing, China. ' Department of Technology Economics Management, College of Economics and Management, Tsinghua University, 100084 Beijing, China

Abstract: Critical Success Factors (CSFs) of NPD in Technological and Manufacturing Cluster (TMC) is first discussed, and then 47 CSFs are divided into hierarchical structure by factor analysis and causal analysis. While Analytic Network Process (ANP) can be applicable to consider the inter-relationship of the problem and to prioritise the relative importance of multiple evaluation criteria, expert judgment is always vague. To compensate the deficiency in conventional ANP, a fuzzy ANP is proposed to solve the problem. After case study, we conclude that the structured procedure and proposed model leads an enterprise to reach a more satisfactory performance.

Keywords: new product development; NPD; technological clusters; manufacturing clusters; TMC; analytical network process; fuzzy ANP; critical success factors; CSF; multiple evaluation criteria; uncertainty.

DOI: 10.1504/IJPD.2008.019237

International Journal of Product Development, 2008 Vol.6 No.2, pp.142 - 159

Published online: 03 Jul 2008 *

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