Title: The correlation between problems experienced by ethnic entrepreneurs and their marketing and managerial skills

Authors: Louise Van Scheers, Simon Radipere

Addresses: School of Business Management, University of South Africa, PO Box 329, Unisa 0003, Pretoria, South Africa. ' School of Business Management, University of South Africa, PO Box 329, Unisa 0003, Pretoria, South Africa

Abstract: The information epoch has caused substantial changes in modern management approaches. Different emphasis is placed on leadership aspect as a distinction between business failure and success. This change has compelled the change in the management function from a mechanical exercise of planning towards an intricate system of training, motivation and retaining human capital in a business. This study analyses the correlation between problems experienced by ethnic entrepreneurs and their marketing and managerial skills. The findings confirm that ethnic entrepreneurs are in need of support services, such as training, counselling and financial assistance.

Keywords: apartheid; ethnic entrepreneurs; homeland; hypothesis; inferential statistics; managerial skills; marketing skills; paradigm; patronage; royalty; traditional leaders; triangulation; entrepreneurship; South Africa; training; counselling; financial assistance.

DOI: 10.1504/JIBED.2008.019158

Journal for International Business and Entrepreneurship Development, 2008 Vol.3 No.3/4, pp.227 - 240

Published online: 30 Jun 2008 *

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