Title: Adopting mobile internet: a demographic and usage perspective

Authors: Pingjun Jiang

Addresses: Department of Marketing, School of Business Administration, La Salle University, 1900 West Olney Ave, Philadelphia, PA 19141, USA

Abstract: Based on an online survey of American consumers, the author found that mobile internet adopters tended to be younger, non-Caucasian, lower income, single male with higher career mobility. Surprisingly, contrary to fixed internet adoption, education played no significant role in predicting mobile internet adoption. Heavy mobile phone users were more likely to adopt mobile internet. On the opposite, heavy fixed internet users were less likely to adopt mobile internet. Interestingly, the demographics and usage patterns of consumers who perceived higher importance of having mobile internet capabilities did not match those of who indicated higher likelihood of adopting mobile internet.

Keywords: mobile internet; adoption; demographics; American consumers; USA; United States.

DOI: 10.1504/IJEB.2008.019106

International Journal of Electronic Business, 2008 Vol.6 No.3, pp.232 - 260

Published online: 29 Jun 2008 *

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