International Journal of Electronic Business (IJEB)

International Journal of Electronic Business

2008 Vol.6 No.3

Special Issue on Mobile Marketing: Requirements, Opportunities, and Challenges

Guest Editors: Professor Indranil Bose and Professor Patrick Y.K. Chau


Pages Title and author(s)
216-231Applying the Delta model to mobile marketing management in the US marketplace
Dawn N. Jutla, Wei Yu
DOI: 10.1504/IJEB.2008.019105
232-260Adopting mobile internet: a demographic and usage perspective
Pingjun Jiang
DOI: 10.1504/IJEB.2008.019106
261-281Mobile youth in China: a cultural perspective and marketing implications
Wen Gong, Zhan G. Li
DOI: 10.1504/IJEB.2008.019107
282-297SMS-marketing: a study of consumer saturation using an extended TAM approach
Claire Gauzente, Ashok Ranchhod, Calin Gurau
DOI: 10.1504/IJEB.2008.019108
298-318Factors affecting Finnish consumers' intention to receive SMS marketing: a conceptual model and an empirical study
Heikki Karjaluoto, Craig Standing, Michael Becker, Matti Leppaniemi
DOI: 10.1504/IJEB.2008.019109