Authors: Janis L. Gogan
Addresses: Bentley College, 175 Forest Street, Waltham, MA 02452–4705, USA
Abstract: How do managers adapt to structural conditions and cultures in different locations where they do business, as they attempt to shape organisational culture and practices? This paper reports on a case study of |EmergeInc|, a (disguised) company that operated from offices in several different countries, selling online information services to customers in many different countries. The case illustrates management|s role in attempting to accommodate to cultural and structural influences, while actively shaping organisational norms and practices. Three main techniques were used by management to build trust and commitment: story-telling, transferring employees, and creating new integrative roles and reporting relationships.
Keywords: organisational culture; structural features; global management; trust building; commitment building; globalisation; online information; organisational structure.
International Journal of Networking and Virtual Organisations, 2008 Vol.5 No.3/4, pp.396 - 414
Published online: 19 Jun 2008 *Full-text access for editors Access for subscribers Purchase this article Comment on this article