Title: Are we teaching corporate citizens? Examining corporate social responsibility and sport management pedagogy

Authors: Cheryl Mallen, Cheri L. Bradish, Joanne MacLean

Addresses: Department of Sport Management, Brock University, 500 Glenridge Avenue, St. Catharines, L2S 3A1, Ontario. ' Department of Sport Management, Brock University, 500 Glenridge Avenue, St. Catharines, L2S 3A1, Ontario. ' Department of Sport Management, Brock University, 500 Glenridge Avenue, St. Catharines, L2S 3A1, Ontario

Abstract: The purpose of this study was to examine the perceptions of Corporate Social Responsibility (CSR) and corporate citizenship in sport management to determine if sport management programmes are sufficiently addressing and preparing corporate citizenship for the sport industry. The students and faculty from a large sport management programme at a medium-sized North American university were studied. Results in this study indicate that students perceive the sport industry as |good, not great| in their CSR practices. As incorporated in their curriculum, the faculty indicated that the principles of corporate citizenship are evident but not specifically detailed in their sport management pedagogy. The discussion and conclusion reiterates the importance of incorporating this important management concept and provides suggestions for innovatively integrating lessons of CSR and corporate citizenship into the pedagogy for the sport management curriculum.

Keywords: corporate citizenship; corporate social responsibility; CSR; sport management pedagogy; student perspectives; faculty perspectives; sport management education; sport management courses; higher education; sport management curriculum.

DOI: 10.1504/IJSMM.2008.018649

International Journal of Sport Management and Marketing, 2008 Vol.4 No.2/3, pp.204 - 224

Available online: 04 Jun 2008 *

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