Title: Diversity training in a sport management class: the effects of different frames on students' attitudes towards organisational diversity

Authors: Janet S. Fink, Laura J. Burton, Jennifer E. Bruening

Addresses: University of Connecticut, 220 Gampel, 2095 Hillside Road Unit 1110, Storrs, CT 06269–1110, USA. ' Kinesiology Department, University of Connecticut, Gampel 218, 2095 Hillside Road, Unit #1110, Storrs, CT 06269, USA. ' Kinesiology Department, University of Connecticut, Gampel 208, 2095 Hillside Road, Unit #1110, Storrs, CT 06269, USA

Abstract: This study drew upon the framing literature to design and test two differently framed diversity modules for effects on students| attitudes towards organisational diversity. Two classes of masters degree students (N = 27 and N = 25) at a Midwestern university served as subjects in the experimental study. Results indicated that both modules positively influenced students| attitudes towards organisational diversity. However, students exposed to the diversity as a competitive advantage frame had significantly higher mean scores regarding diversity in organisations than those exposed to the social justice frame. Results are discussed relative to social identity theory as well as a more critical perspective regarding the dominant pedagogies of US universities.

Keywords: diversity training; framing; social identity theory; critical research; sport management research; student attitudes; organisational diversity; sport management education; sport management classes; social justice; USA; United States; universities.

DOI: 10.1504/IJSMM.2008.018648

International Journal of Sport Management and Marketing, 2008 Vol.4 No.2/3, pp.185 - 203

Available online: 04 Jun 2008 *

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