Title: 'Making the case' for using the case method in sport management education

Authors: Jess C. Dixon

Addresses: Sport Management, Department of Kinesiology, University of Windsor, 401 Sunset Ave., Windsor, Ontario, N9B 3P4, Canada

Abstract: The case method has been a staple of management education for more than a century. However, despite its prevalence in business schools around the world, the case method has been relatively underutilised by the members of the sport management academy for the instruction of their classes. This paper is intended to highlight the virtues of case pedagogy and encourage its use within sport management education, as Zeigler did nearly 50 years ago. Drawing upon personal experience, the author discusses how the case method was employed in teaching classes in the area of strategic management in sport.

Keywords: case method; case studies; pedagogy; experiential learning; sport management education; strategic management; business policy; sport policy; higher education; universities.

DOI: 10.1504/IJSMM.2008.018646

International Journal of Sport Management and Marketing, 2008 Vol.4 No.2/3, pp.146 - 164

Published online: 04 Jun 2008 *

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