Title: Acceptability of internet voting and CRM principles among the internet savvy

Authors: Alan D. Smith

Addresses: Department of Management and Marketing, Robert Morris University, Pittsburgh, PA 15219–3099, USA

Abstract: Many of the more important aspects of internet-voting policies, practices, and procedure file sharing include economic impacts, ethical issues, technical issues, and the legality of web-enabled voting; especially in relation to CRM concepts. A sample of 100 fully employed, professional and semi-professional service management and internet users, representing a college-educated and knowledge-based sample derived from the metropolitan section of Pittsburgh, Pennsylvania, was generated. As evident from the factor-based, Principal-Components Analysis (PCA) hypothesis-testing, the basic tenets of Online Technology, Accessibility, Political Awareness, Registered Voters, and Gender Issues accounted for 69.2% (adjusted 67.5%) of the explained variance in willingness to vote if online and was statistically significance (F = 40.804, P = 0.000). The most important were online technology (i.e., perceiving in a very positive light registering online, confidence in such technology, and actually voting online) and increased accessibility, as measured by having computer and internet access among potential and active voters.

Keywords: CRM; customer relationship management; empirical study; e-voting; internet voting; online voting; Patriot Act; principal components analysis; PCA; web-enabled voting; willingness to vote; accessibility; e-democracy.

DOI: 10.1504/IJBIS.2008.018601

International Journal of Business Information Systems, 2008 Vol.3 No.5, pp.498 - 528

Published online: 01 Jun 2008 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article