Authors: Young-suk Hyun
Addresses: Business Administration, Hannam University, 133 Ojung-dong, Taejon, 300-791, Korea
Abstract: This paper traces the new product development (NPD) of Hyundai Motor Company, Korea, which, since its foundation in 1967, has maintained the strategy of self reliance, particularly in new product development. The strategy of Hyundai contrasts sharply with other auto makers in developing countries as well as with other Korean makers. In spite of a late entry into the auto business, this strategy has led to Hyundai becoming a domestic market leader and to becoming the thirteenth producer in the world - recording an output of over 1.3 million in 1996. The purpose of this paper is to provide readers with a basic understanding of Hyundai|s approach in new product development and how it has accumulated technological resource capability in association with foreign alliances.
Keywords: new product development; Hyundai; Korea.
International Journal of Vehicle Design, 1999 Vol.21 No.1, pp.8-20
Available online: 18 Aug 2003 *Full-text access for editors Access for subscribers Purchase this article Comment on this article