Authors: Andrew O. Martyniuk, Ravi K. Jain, Meredith N. Haft
Addresses: Center for Environmental Assessment and Policy, College of Engineering, University of Cincinnati, Cincinnati, OH 45221-0071, USA. School of Engineering, University of the Pacific, Stockton, CA 95211, USA. Versar, Inc., 11990 Grant Street, Suite 500, Northglenn, CO 80233-1136, USA
Abstract: The Market Opportunity Analysis (MOA) is a decision making tool that has been used by federal laboratories and firms seeking to commercialise federally developed technologies. To establish a baseline of best practices, a one-time, competitive benchmarking study of MOAs was conducted and nine key components that should be included in all MOAs were identified. In comparison, the comprehensive Strategic Technology Evaluation Program (STEP) model was shown to encompass the best practices identified in the benchmarking study. Finally, an analysis of special concerns related to the transfer of new technologies to Small and Medium size Enterprises (SMEs) demonstrated that MOAs could be drafted to address many of these needs and enhance the commercialisation of new technologies developed in federal laboratories.
Keywords: Market Opportunity Analysis (MOA); commercialisation; technology transfer; technology diffusion; Federal Technology Transfer Act; Cooperative Research and Development Agreement (CRADA); Research and Development (R&D); small and medium size enterprises (SMEs).
International Journal of Technology Transfer and Commercialisation, 2002 Vol.1 No.4, pp.385-404
Published online: 18 Aug 2003 *Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article