Authors: Yunxia Zhu, Beisheng Wang
Addresses: University of Queensland, St Lucia Queensland 4072, Australia. ' Henan University of Education, China
Abstract: This study explores the relationship between culture, communication and entrepreneurial successes. Specifically it examines cultural differences relating to fear of failure for starting up businesses. It has been found that European New Zealanders and Maoris have indicated a much lower level of fear of failure whereas the Chinese, Indians and Pacific Islander entrepreneurs have shown a higher level of fear. To explore this issue, follow-up interviews were conducted with the Chinese, Indian and Pacific Islanders to identify the causes leading to their fear and uncertainties. The study has implications for promoting entrepreneurial education for the ethnic groups.
Keywords: ethnicity; entrepreneurial success; education; European New Zealanders; Maoris; Chinese; Indians; Pacific Islanders; entrepreneurship; culture; communication; cultural differences; fear of failure; start-ups; entrepreneurial education; ethnic groups.
International Journal of Business and Globalisation, 2008 Vol.2 No.3, pp.265 - 274
Published online: 26 Mar 2008 *Full-text access for editors Access for subscribers Purchase this article Comment on this article