Authors: Alan D. Smith
Addresses: Department of Management and Marketing, Robert Morris University, Pittsburgh, PA 15219-3099, USA
Abstract: With home movie entertainment sales increasing, mobile electronic devices such as portable DVD players, IPods, smart video phones and inexpensive downloadable web-based options are becoming more popular; customers now have more options than the traditional modes of movie entertainment. Companies like Netflix are offering a large selection of movies at a low price, and the ability to strip DVDs to blank CDs or blank DVDs, the e-movie industry has increased competition forcing movie theatres to lower ticket prices, file for bankruptcy and/or merge with other movie theatres to remain competitive. There is an increasing correlation between these electronic initiatives in the various types of movie media and technology used and the decrease in the traditional movie theatre industry. Furthermore, in general, people increasingly prefer the convenience of watching movies in the comfort of their own homes with state of the art technology (surround sound systems, HDTV, Plasma TV, TiVo, DVD Recorders/Burners, to name a few). There have been many threats to the movie theatre industry, but with technology becoming cheaper and easier to use, it may spell the end of traditional movie going as a preferred entrainment vehicle.
Keywords: e-commerce; e-movies; home theatres; movie theatres; Motion Picture Association of America; MPAA; software piracy; strategy; electronic commerce; home movies; home entertainment; mobile devices; mobile communications; motion pictures.
International Journal of Business Innovation and Research, 2008 Vol.2 No.3, pp.223 - 240
Published online: 13 Mar 2008 *Full-text access for editors Access for subscribers Purchase this article Comment on this article