Title: India: a case of fragile wireless service and technology adoption?

Authors: L-F. Pau, J. Motiwalla

Addresses: RSM Rotterdam School of Management, PO Box 1738, NL 3000 DR Rotterdam, The Netherlands. ' Mobiapps, 15 Hoe Chiang Road, #23-01 Euro-Asia Centre, Singapore 089 316, Singapore

Abstract: Wireless penetration and the Indian economy have grown significantly over the past few years, but how robust and sustainable is the adoption of wireless services and products? Several papers have discussed India as a wireless service and product market, and sometimes tried to assess quantitative attributes thereof. The present paper aims, looking from a managerial point of view, at the unique underlying evolution processes, bottlenecks and risks. It analyses five traditional adoption models, as well as five other one|s, to determine their fit, or not, to the Indian wireless evolution.

Keywords: adoption models; developing countries; economic growth; India; infrastructure; mobile services; structural drivers; telecommunication; wireless communications; mobile communications; evolution processes; bottlenecks; risks.

DOI: 10.1504/IJMC.2008.017517

International Journal of Mobile Communications, 2008 Vol.6 No.3, pp.376 - 389

Published online: 13 Mar 2008 *

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