Title: An integrated product development process for mobile software

Authors: Christian Zeidler, Christian Kittl, Otto Petrovic

Addresses: Evolaris Privatstiftung, Hugo-Wolf-Gasse 8, A-8010 Graz, Austria. ' Evolaris Privatstiftung, Hugo-Wolf-Gasse 8, A-8010 Graz, Austria. ' Evolaris Privatstiftung, Hugo-Wolf-Gasse 8, A-8010 Graz, Austria

Abstract: The rising penetration of smartphones enables new mobile services and business models. A huge number of different operating systems, available functionalities, open questions regarding revenue sources and streams, legal issues, as well as a lack of knowledge in designing mobile user experiences call for a holistic product development process in this domain. This paper describes a five-step product development process for mobile software and services encompassing organisational, business and technical issues. Discussed elements of the process include idea generation for new products, business model development, the management of legal aspects, market research, user experience design and the implementation of mobile services. Section 4 consists of a report on the practical experiences made with the proposed process in a real-life project.

Keywords: business models; mobile services; mobile software; integrated product development; mobile communications; idea generation.

DOI: 10.1504/IJMC.2008.017515

International Journal of Mobile Communications, 2008 Vol.6 No.3, pp.345 - 356

Published online: 13 Mar 2008 *

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