Title: Sustaining value creation in technology-based firms: the role of five protection options in securing rents from new product development
Authors: Joanna Piotrowska
Addresses: Department of Economics, St. Petersburg State University, ul. Tchaikovskogo 62, 191194 St. Petersburg, Russia
Abstract: We examine the use of five strategies of securing rents from incremental product innovations: patents, secrecy, lead time, providing competitive service, and financial strength. We find that: regardless of appropriability regime, either formal intellectual property protection or use of non-financial assets for commercialisation of innovations were more important in securing rents from innovations than was the use of financial assets; combination of strategies may be the key to effective protection of innovation rents; out of patents, secrecy, lead time, services, and financial strength, the latter is the least viable strategy of sustaining new products| value except for market leaders.
Keywords: new product development; NPD; technological innovation; technology intelligence; intellectual property; IP protection; value creation; technology-based firms; product innovation; innovation rents; patents; innovation commercialisation.
International Journal of Technology Intelligence and Planning, 2008 Vol.4 No.1, pp.68 - 78
Published online: 04 Mar 2008 *Full-text access for editors Access for subscribers Purchase this article Comment on this article