Title: ''Don't rest on your laurels'': an inquiry into the barriers to radical follow-up innovation in New Technology Based Ventures

Authors: Rainer Harms, Thomas Meierkord

Addresses: Alpen-Adria Universitat Klagenfurt, Universitatsstrasse 65-67, 9020, Klagenfurt, Austria. ' Alpen-Adria Universitat Klagenfurt, Universitatsstrasse 65-67, 9020, Klagenfurt, Austria

Abstract: New Technology Based Ventures (NTBVs) should start to develop radical innovations early if they want to stay in the market longer than the life-cycle of their initial innovation lasts. However, there might be barriers to the development of such innovations. This paper seeks to identify and discuss these barriers. Using a qualitative approach, we found that NTBV indeed favour incremental over radical innovation. Risk aversion, a focus on current customers and an informal new product development process emerged as potential causes for this phenomenon. These barriers could be issues in for future research.

Keywords: innovation management; technology intelligence; new technology based ventures; NTBVs; follow-up innovation; radical innovation; barriers; risk aversion; current customers; informal NPD; new product development; technology intelligence.

DOI: 10.1504/IJTIP.2008.017401

International Journal of Technology Intelligence and Planning, 2008 Vol.4 No.1, pp.39 - 54

Published online: 04 Mar 2008 *

Full-text access for editors Access for subscribers Purchase this article Comment on this article