Authors: Faith-Michael E. Uzoka
Addresses: Information Systems Group, Department of Accounting and Finance, University of Botswana, PB 022, Gaborone, Botswana
Abstract: E-commerce has emerged as a whole business strategy, offering a range of services and opportunities that seem to change traditional business models. A number of studies have applied the technology innovation models to the adoption of e-commerce. This study adopts the Unified Theory of Acceptance and Use of Technology (UTAUT) to investigate organisational influences on the adoption of e-commerce in a developing country with xenophobic tendencies. The results indicate that gender impacts negatively on the adoption of e-commerce, while organisation size, management support, communications and information availability contribute positively to the adoption of e-commerce. This study is a furtherance of a previous one that identified organisational factor as playing a key role in e-commerce adoption. It provides more insights into the adoption of foreign technology in a xenophobic developing country.
Keywords: e-commerce; e-readiness; developing countries; organisational factors; unified theory of acceptance and use of technology; UTAUT; xenophobia; electronic commerce; foreign technology.
International Journal of Business Information Systems, 2008 Vol.3 No.3, pp.300 - 316
Published online: 22 Feb 2008 *Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article