Title: Managing the product development process. Part I: an assessment

Authors: S. Jenkins, S. Forbes, T.S. Durrani, S.K. Banerjee

Addresses: University of Strathclyde, Department of Electronic and Electrical Engineering, Royal College, 204 George Street, Glasgow, GI 1XW, UK. University of Strathclyde, Department of Electronic and Electrical Engineering, Royal College, 204 George Street, Glasgow, GI 1XW, UK. University of Strathclyde, Department of Electronic and Electrical Engineering, Royal College, 204 George Street, Glasgow, GI 1XW, UK. University of Strathclyde, Department of Design, Manufacture and Engineering Management, James Weir Building, 75 Montrose Street, Glasgow, G1 1XJ, UK

Abstract: Recent studies have indicated that a company|s chances of success in launching new products is dependent upon the management of the new product development process. The increasing rate of technological change coupled with increasing global competition, means that a high rate of new product development and introduction in the marketplace is vital to a company|s continued growth and long-term survival. In this part, methodologies for new product development, including (a) Phased Development, (b) Stage/Gate Models, (c) Product and Cycle -time Excellence - PACE and, (d) Total Design, are investigated. The strengths and weaknesses of each methodology are assessed and proposals for improved management of the new product development process in manufacturing are discussed.

Keywords: phase development; stage/gate models; product and cycle-time excellence; technology acquisition.

DOI: 10.1504/IJTM.1997.001670

International Journal of Technology Management, 1997 Vol.13 No.4, pp.359-378

Published online: 15 Aug 2003 *

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