Title: On utilising social networks to discover representatives of human communities

Authors: Przemysław Kazienko, Katarzyna Musial

Addresses: Institute of Applied Informatics, Wroclaw University of Technology, Wyb.Wyspianskiego 27, 50-370 Wroclaw, Poland. ' Institute of Applied Informatics, Wroclaw University of Technology, Wyb.Wyspianskiego 27, 50-370 Wroclaw, Poland

Abstract: Virtual human communities that exist on the internet reflect social relationships between people. There is a great need to find important individuals, a set of people who would represent larger communities. These people would be able to perform specific tasks or could become a target group for marketing or advertising purposes. The new research on representative discovery for human communities is presented in this paper. Its main goal is to improve the process of target group selection by adding the social elements derived from the behaviours of people. The entire selection process considered in the paper is called human filtering.

Keywords: human communities; social networks; group representatives; social groups; human filtering; single members; social position; virtual communities; web based communities; representative discovery; target group selection.

DOI: 10.1504/IJIIDS.2007.016682

International Journal of Intelligent Information and Database Systems, 2007 Vol.1 No.3/4, pp.293 - 310

Published online: 14 Jan 2008 *

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