Title: Identifying and measuring the success factors of mobile business services

Authors: Maiju Markova, Anne Aula, Antti Lonnqvist, Heli Wigelius

Addresses: Institute of Business Information Management, Tampere University of Technology, P.O. Box 541, Tampere FI-33101, Finland. ' Institute of Human-Centered Technology, Tampere University of Technology, P.O. Box 553, Tampere FI-33101, Finland. ' Institute of Business Information Management, Tampere University of Technology, P.O. Box 541, Tampere FI-33101, Finland. ' Institute of Human-Centered Technology, Tampere University of Technology, P.O. Box 553, Tampere FI-33101, Finland

Abstract: This paper identifies the success factors of mobile business services through a case study. Our study showed that the success factors of mobile business services are varied, ranging from positive effects on the image of the service provider to time savings in the business processes of customer organisation. In addition, this study showed that the usability of the service has marked effects on business performance. In addition to identifying the success factors, this study presented concrete ideas on how the factors can be measured.

Keywords: mobile business services; business performance; business process; success factors; usability; measurement; m-business.

DOI: 10.1504/IJKMS.2008.016443

International Journal of Knowledge Management Studies, 2008 Vol.2 No.1, pp.59 - 73

Available online: 28 Dec 2007 *

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