Authors: Hans H. Hinterhuber
Addresses: Department of Management, University of Innsbruck, Austria
Abstract: Entrepreneurial drive, technology, and productivity are three characteristics which give many European companies a role of worldwide importance. This article describes strategic cost management within the framework of strategic management reflecting the current European approach. The conclusion is that at present European companies: (1) are making core competencies the guiding ideas of their strategies, and (2) are striving aggressively to increase their value, first by reengineering practices, and second by ||inventing|| new markets and satisfying all stakeholders, not only the shareholders, better and quicker than the competitors or other reference companies are able to do.
Keywords: discounted investment and operating expenses; discounted production flows; experience curve pricing; innovation; intangible factors; internal rate of return; pay-back period; strategy; strategic management; stakeholder satisfaction; tactics; target costing.
International Journal of Technology Management, 1997 Vol.13 No.1, pp.1-14
Published online: 15 Aug 2003 *Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article