Title: Integrating pre-purchase affect in product concept development

Authors: Rosemary R. Seva, Martin G. Helander, Henry Been-Lirn Duh

Addresses: School of Mechanical and Aerospace Engineering, Nanyang Technological University, 50 Nanyang Avenue, 639798 Singapore. ' School of Mechanical and Aerospace Engineering, Nanyang Technological University, 50 Nanyang Avenue, 639798 Singapore. ' Interactive and Digital Media Institute/Department of Electrical and Computer Engineering, National University of Singapore, 4 Engineering Drive 3, 117576 Singapore

Abstract: The Pre-purchase Affect Model (PAM) was developed. It predicts how product criteria for purchase may engender affect. A field survey was conducted to determine what criteria consumers use to purchase electronic products and items of clothing. A total of 23 and 21 criteria were identified for buying clothing and electronic products, respectively. There were 11 types of criteria for clothes and nine for electronic products. The criteria were compared with the product attributes. If there was a match pre-purchase affect resulted. The use of the model will help define design attributes that are capable of eliciting affect.

Keywords: affective product design; modelling; pre-purchase affect model; product criteria; purchasing criteria; consumer behaviour; electronics industry; clothing industry; garment industry; apparel industry; product attributes; product development; conceptual design; purchasing decisions.

DOI: 10.1504/IJSPM.2007.016310

International Journal of Simulation and Process Modelling, 2007 Vol.3 No.4, pp.195 - 203

Available online: 16 Dec 2007 *

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