Title: Deconstructing mobile commerce service with continuance intention

Authors: Yi-Min Lin, Dong-Her Shih

Addresses: Department of Information Management, National Yunlin University of Science and Technology, Douliu, Yunlin, Taiwan; Department of Information Management, Transworld Institute of Technology, 1221, Jen-Nang Rd., Douliu, Yunlin, Taiwan. ' Department of Information Management, National Yunlin University of Science and Technology, 123, Section 3, University Road, Douliu, Yunlin, Taiwan

Abstract: This study develops a theory of personal values and trust in mobile commerce (m-commerce) service systems. Research hypotheses involve the satisfaction formation processes and usage continuance intentions in m-commerce service context, and the participator is selected from three private wireless telecommunication service providers in Taiwan. Results showed: consumers might not use the m-commerce service in the future without being totally satisfied with the system and their customer values; mobile technology trusting expectations were very important in the continued m-commerce service usage behaviour; and the providers might not fulfil the m-commerce service need for consumers, but satisfied with the m-commerce service delivered.

Keywords: expectancy disconfirmation theory; mobile commerce; m-commerce; personal values; trust; post-usage beliefs; pre-usage beliefs; mobile communications; Taiwan.

DOI: 10.1504/IJMC.2008.016000

International Journal of Mobile Communications, 2008 Vol.6 No.1, pp.67 - 87

Available online: 02 Dec 2007 *

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