Title: RFID in retail: a framework for examining consumers' ethical perceptions

Authors: Jengchung V. Chen, Paul Pfleuger Jr

Addresses: Institute of Telecommunications Management, National Cheng Kung University, Tainan 701, Taiwan. ' Institute of International Management, National Cheng Kung University, Tainan 701, Taiwan

Abstract: Radio Frequency Identification|s (RFID) possible negative impact on consumers has rendered much attention, regardless of its cost-efficiency benefits. The intention of this proposed framework is to incite awareness of privacy and ethics concerns for the use of RFID in retail. It draws from a variety of theories in different disciplines attempting to construct a comprehensive research model. Detailed introductions on theories regarding trust, privacy, self-regulation, social exchange, planned behaviour, deterrence and information assurance are provided to explain their causal effects on people|s ethical perceptions of the use of RFID. Managerial implications are discussed in the hope of shedding light on practical issues in industry.

Keywords: deterrence theory; information assurance; information ethics; planned behaviour; privacy; retail stores; RFID; self-regulation; social exchange; trust; radio frequency identification; ethical perceptions; mobile communications.

DOI: 10.1504/IJMC.2008.015998

International Journal of Mobile Communications, 2008 Vol.6 No.1, pp.53 - 66

Available online: 02 Dec 2007 *

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