Authors: Jengchung V. Chen, Paul Pfleuger Jr
Addresses: Institute of Telecommunications Management, National Cheng Kung University, Tainan 701, Taiwan. ' Institute of International Management, National Cheng Kung University, Tainan 701, Taiwan
Abstract: Radio Frequency Identification|s (RFID) possible negative impact on consumers has rendered much attention, regardless of its cost-efficiency benefits. The intention of this proposed framework is to incite awareness of privacy and ethics concerns for the use of RFID in retail. It draws from a variety of theories in different disciplines attempting to construct a comprehensive research model. Detailed introductions on theories regarding trust, privacy, self-regulation, social exchange, planned behaviour, deterrence and information assurance are provided to explain their causal effects on people|s ethical perceptions of the use of RFID. Managerial implications are discussed in the hope of shedding light on practical issues in industry.
Keywords: deterrence theory; information assurance; information ethics; planned behaviour; privacy; retail stores; RFID; self-regulation; social exchange; trust; radio frequency identification; ethical perceptions; mobile communications.
International Journal of Mobile Communications, 2008 Vol.6 No.1, pp.53 - 66
Available online: 02 Dec 2007 *Full-text access for editors Access for subscribers Purchase this article Comment on this article