Article: From entrepreneurial competencies to entrepreneurial intention: the double-edged role of perceived SNS characteristics Journal: World Review of Entrepreneurship, Management and Sustainable Development (WREMSD) 2026 Vol.22 No.5 pp.1 - 26 Abstract: This study investigates how four dimensions of entrepreneurial competency - technological, marketing, networking, and creative competencies - are associated with entrepreneurial intention and how perceived SNS characteristics shape these relationships. Entrepreneurial competencies are classified into technological, marketing, networking, and creative competencies, while perceived SNS characteristics include interactivity, credibility, enjoyment, and usefulness. Using survey data from 194 undergraduate and graduate students in Korea, exploratory factor analysis, reliability analysis, multiple regression, and moderation analysis were conducted. The findings show that all competency dimensions positively affect entrepreneurial intention. Among SNS characteristics, credibility and enjoyment have significant direct effects, whereas interactivity and usefulness do not. Moderation analysis indicates that credibility strengthens the effect of networking competency, while usefulness strengthens the effect of creative competency but marginally weakens the effects of marketing and networking competencies. The study highlights that SNS effects depend on their fit with specific entrepreneurial competencies. Inderscience Publishers - linking academia, business and industry through research

Title: From entrepreneurial competencies to entrepreneurial intention: the double-edged role of perceived SNS characteristics

Authors: Noori Lee; Sangpil Yoon

Addresses: Gyeongsang National University, Gyeongsangnam-do, South Korea ' Gyeongsang National University, Gyeongsangnam-do, South Korea

Abstract: This study investigates how four dimensions of entrepreneurial competency - technological, marketing, networking, and creative competencies - are associated with entrepreneurial intention and how perceived SNS characteristics shape these relationships. Entrepreneurial competencies are classified into technological, marketing, networking, and creative competencies, while perceived SNS characteristics include interactivity, credibility, enjoyment, and usefulness. Using survey data from 194 undergraduate and graduate students in Korea, exploratory factor analysis, reliability analysis, multiple regression, and moderation analysis were conducted. The findings show that all competency dimensions positively affect entrepreneurial intention. Among SNS characteristics, credibility and enjoyment have significant direct effects, whereas interactivity and usefulness do not. Moderation analysis indicates that credibility strengthens the effect of networking competency, while usefulness strengthens the effect of creative competency but marginally weakens the effects of marketing and networking competencies. The study highlights that SNS effects depend on their fit with specific entrepreneurial competencies.

Keywords: entrepreneurial intention; entrepreneurial competencies; social networking services; perceived SNS characteristics; moderation effect.

DOI: 10.1504/WREMSD.2026.157517

World Review of Entrepreneurship, Management and Sustainable Development, 2026 Vol.22 No.5, pp.1 - 26

Received: 26 Jun 2026
Accepted: 15 Aug 2026
Published online: 06 Nov 2026 *

Title: From entrepreneurial competencies to entrepreneurial intention: the double-edged role of perceived SNS characteristics

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