Authors: Donald Steiny, Harri Oinas-Kukkonen
Addresses: Department of Information Processing Science, University of Oulu, Rakentajantie 3, FIN-90570 Oulu, Finland; Institute for Social Network Analysis of the Economy, 900 High School Way #2140, Mountain View, CA 94041, USA. ' Department of Information Processing Science, University of Oulu, Rakentajantie 3, FIN-90570 Oulu, Finland
Abstract: The 50-year tradition of social network analysis has much to offer modern organisations. At one level, it has shown ways to see how informal organisation influences the formal one. At another it has been able to show some of the patterns of human interaction that lead to innovation and creativity. The ability to use this knowledge to improved productivity, innovation and decision making requires understanding of the influence of network structures on the individual and the organisation, and knowledge of how the individual and organisational institutions affect the networks. This paper gives examples of this and introduces the concept of network awareness. Network awareness is a multileveled concept that includes people|s awareness of the networks around them, the strategy of becoming more aware of networks, and the processes and tools to help aid this strategy.
Keywords: network awareness; social networks; innovation; productivity; network search.
International Journal of Networking and Virtual Organisations, 2007 Vol.4 No.4, pp.413 - 430
Published online: 10 Nov 2007 *Full-text access for editors Access for subscribers Purchase this article Comment on this article